Instacart
Instacart
Product Design
Product Design
UIUX Design
UIUX Design
Lean Branding
2023-2024
Instacart users face challenges with price comparison across supermarkets, unclear product information, and ineffective recommendations, hindering cost-effective purchases and user satisfaction.
Instacart users face challenges with price comparison across supermarkets, unclear product information, and ineffective recommendations, hindering cost-effective purchases and user satisfaction.
Overview
Instacart users face challenges with price comparison across supermarkets, unclear product information, and ineffective recommendations, hindering cost-effective purchases and user satisfaction.
Instacart users face challenges with price comparison across supermarkets, unclear product information, and ineffective recommendations, hindering cost-effective purchases and user satisfaction.
" How Might We create a tool that both compares products by price and quality and recommends options based on customer preferences and budget? ”
" How Might We create a tool that both compares products by price and quality and recommends options based on customer preferences and budget? ”
" How Might We create a tool that both compares products by price and quality and recommends options based on customer preferences and budget? ”
Solution 1 & 2 : Clear Filter & Compare
Solution 1 & 2 : Clear Filter & Compare
Solution 1 & 2 : Clear Filter & Compare
AI personalized recommendation
User Tests + Synthesis
User Tests + Synthesis
User Tests + Synthesis
User Tests + Synthesis
User Tests + Synthesis
User Tests + Synthesis
User Tests + Synthesis
User Tests + Synthesis
Goal 1: User-Friendly Comparison – Ensure a smooth and intuitive comparison experience.
Goal 2: Accurate & Comprehensive Info – Provide precise and sufficient details for informed decisions.
Goal 3: Personalized Options – Allow users to customize comparisons to their needs.
Goal 1: User-Friendly Comparison – Ensure a smooth and intuitive comparison experience.
Goal 2: Accurate & Comprehensive Info – Provide precise and sufficient details for informed decisions. Goal 3: Personalized Options – Allow users to customize comparisons to their needs.
Goal 1: User-Friendly Comparison – Ensure a smooth and intuitive comparison experience.
Goal 2: Accurate & Comprehensive Info – Provide precise and sufficient details for informed decisions.
Goal 3: Personalized Options – Allow users to customize comparisons to their needs.
Goal 1: User-Friendly Comparison – Ensure a smooth and intuitive comparison experience.
Goal 2: Accurate & Comprehensive Info – Provide precise and sufficient details for informed decisions. Goal 3: Personalized Options – Allow users to customize comparisons to their needs.
Goal 1: User-Friendly Comparison – Ensure a smooth and intuitive comparison experience.
Goal 2: Accurate & Comprehensive Info – Provide precise and sufficient details for informed decisions.
Goal 3: Personalized Options – Allow users to customize comparisons to their needs.
Goal 1: User-Friendly Comparison – Ensure a smooth and intuitive comparison experience.
Goal 2: Accurate & Comprehensive Info – Provide precise and sufficient details for informed decisions. Goal 3: Personalized Options – Allow users to customize comparisons to their needs.
Enhanced Clarity: Refined the information to ensure it is clear, concise, and easily understandable.
Enhanced Clarity: Refined the information to ensure it is clear, concise, and easily understandable.
Enhanced Clarity: Refined the information to ensure it is clear, concise, and easily understandable.
Enhanced Clarity: Refined the information to ensure it is clear, concise, and easily understandable.
Enhanced Clarity: Refined the information to ensure it is clear, concise, and easily understandable.
Enhanced Clarity: Refined the information to ensure it is clear, concise, and easily understandable.
Enhanced Clarity: Refined the information to ensure it is clear, concise, and easily understandable.
Enhanced Clarity: Refined the information to ensure it is clear, concise, and easily understandable.
Enhanced Clarity: Refined the information to ensure it is clear, concise, and easily understandable.
Iteration 01
Iteration 01
Iteration 01
Standardized Units: Ensured consistency across all measurements for a more seamless user experience.
Synchronized Product Quantities: Updated product quantities in real time to maintain accuracy and coherence across the system.
Standardized Units: Ensured consistency across all measurements for a more seamless user experience.
Synchronized Product Quantities: Updated product quantities in real time to maintain accuracy and coherence across the system.
Standardized Units: Ensured consistency across all measurements for a more seamless user experience.
Synchronized Product Quantities: Updated product quantities in real time to maintain accuracy and coherence across the system.
Standardized Units: Ensured consistency across all measurements for a more seamless user experience.
Synchronized Product Quantities: Updated product quantities in real time to maintain accuracy and coherence across the system.
Standardized Units: Ensured consistency across all measurements for a more seamless user experience.
Synchronized Product Quantities: Updated product quantities in real time to maintain accuracy and coherence across the system.
Standardized Units: Ensured consistency across all measurements for a more seamless user experience.
Synchronized Product Quantities: Updated product quantities in real time to maintain accuracy and coherence across the system.
Standardized Units: Ensured consistency across all measurements for a more seamless user experience.
Synchronized Product Quantities: Updated product quantities in real time to maintain accuracy and coherence across the system.
Standardized Units: Ensured consistency across all measurements for a more seamless user experience.
Synchronized Product Quantities: Updated product quantities in real time to maintain accuracy and coherence across the system.
Standardized Units: Ensured consistency across all measurements for a more seamless user experience.
Synchronized Product Quantities: Updated product quantities in real time to maintain accuracy and coherence across the system.
Iteration 02
AI recommendations provide personalized product suggestions for undecided shoppers. Conversational interfaces let users describe needs naturally instead of using precise search terms.
AI recommendations provide personalized product suggestions for undecided shoppers. Conversational interfaces let users describe needs naturally instead of using precise search terms.
Iteration 03
AI recommendations provide personalized product suggestions for undecided shoppers. Conversational interfaces let users describe needs naturally instead of using precise search terms.
AI recommendations provide personalized product suggestions for undecided shoppers. Conversational interfaces let users describe needs naturally instead of using precise search terms.
Iteration 03
AI recommendations provide personalized product suggestions for undecided shoppers. Conversational interfaces let users describe needs naturally instead of using precise search terms.
AI recommendations provide personalized product suggestions for undecided shoppers. Conversational interfaces let users describe needs naturally instead of using precise search terms.
Iteration 03
Iteration 03
AI recommendations provide personalized product suggestions for undecided shoppers. Conversational interfaces let users describe needs naturally instead of using precise search terms.
Iteration 04
Enhanced Comparison Functionality: Introduced the ability to compare multiple options side by side, enabling users to make more informed decisions efficiently.
Feature onboarding
Easily find what you need at a great price
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