HEDONE
HEDONE
Book design
Book design
Lean Branding
Believes that sensual pleasure is the purpose of life.A hedonist refers to the pursuit of everything that can cause him all kinds of the stimulation of sensual pleasures is regarded as the purpose of one's own life.
Believes that sensual pleasure is the purpose of life.A hedonist refers to the pursuit of everything that can cause him all kinds of the stimulation of sensual pleasures is regarded as the purpose of one's own life.






Research
Background: For young users, many people have started to use Huabei, which is a feature that can be used for shopping with a credit line, free of interest for up to 50 days. And the opening process is very simple.
Background: For young users, many people have started to use Huabei, which is a feature that can be used for shopping with a credit line, free of interest for up to 50 days. And the opening process is very simple.
Reason: Most of the users are young post-90s. They have a higher desire to shop, have little savings, but want better things, so they choose to spend ahead of time and pay with Huabei.
Reason: Most of the users are young post-90s. They have a higher desire to shop, have little savings, but want better things, so they choose to spend ahead of time and pay with Huabei.

Context
Context
Financial:The rapid growth of the capitalist economy has resulted in a massive increase in wealth in society. Therefore, the idea of consumerism is important for people to possess and consume wealth.
Financial:The rapid growth of the capitalist economy has resulted in a massive increase in wealth in society. Therefore, the idea of consumerism is important for people to possess and consume wealth.
Financial:The rapid growth of the capitalist economy has resulted in a massive increase in wealth in society. Therefore, the idea of consumerism is important for people to possess and consume wealth.
Market: The economy has made consumption our way of life. We buy or use items as accessories. Meanwhile, suppliers and sellers promote consumerism.
Market: The economy has made consumption our way of life. We buy or use items as accessories. Meanwhile, suppliers and sellers promote consumerism.
Market: The economy has made consumption our way of life. We buy or use items as accessories. Meanwhile, suppliers and sellers promote consumerism.
Policy: The rapid growth of the capitalist economy has resulted in a massive increase in wealth in society. Therefore, the idea of consumerism is important for people to possess and consume wealth.
Policy: The rapid growth of the capitalist economy has resulted in a massive increase in wealth in society. Therefore, the idea of consumerism is important for people to possess and consume wealth.
Policy: The rapid growth of the capitalist economy has resulted in a massive increase in wealth in society. Therefore, the idea of consumerism is important for people to possess and consume wealth.
Psychology: Some rich people try to show off how rich they are and provides the basis for advocacy hedonism.
Psychology: Some rich people try to show off how rich they are and provides the basis for advocacy hedonism.
Psychology: Some rich people try to show off how rich they are and provides the basis for advocacy hedonism.


Visual Outcome

Binding design

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Tutor Oriel
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Tutor Oriel
Tutor Oriel
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